Before the internet there was Main Street. Main Street handled all of your business affairs and community building in one geographical location. Main Street would be your gateway to the world & perception, but today that dynamic has changed. Here's a 3 Step Approach on how to think about business in the age of technology? : Bricks , Clicks & Community.
Bricks
Your traditional Brick & Mortar store is the physical place you build and service your community. A great example of the future of Brick & Mortar is the Apple Store. At each Apple Store location you buy your latest Apple products, you can test drive any device, get product serviced and repaired at there Genius Bar & you can learn from some of the latest experts with live training's , as we'll as inciteful lectures from different cultural enagagers in different fields. Your Brick & Mortar is where you evangelize and gather your community.
Clicks
How do you connect with your customer, while there on the go? How do you support them in there lifestyle and endeavors ? How do you create a Brick & Mortar and turn it into a webpage that fosters that same sense of community at your physical shop. Clicks is all about your online engagement with the same community. Apple manages to create the same identity online that is consistent with there Brick & Mortar. There website operates as a place to experience and learn about the new product offerings , book Genius Bar appointments & learn about new training's and lectures.
Community
Community is at the fabric of everything and by fostering one it allows for the love to flow through. We're living in a consumers market, where companies need to think about adding more value to people's lives. Thinking about your community and how you can help service them with more impact. A big part of community is giving your audience the tools to empower themselves by fueling the inspiration. Sometimes you need to come into a location to get some expert advise and other times a quick phone call or chat will get you back on your journey. We can use Apple as a good example on how 3 prong approach has been widely successful in powering there brand to success.
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